Understand and Grow your Social Audience

Demographics and psychographics via dashboard or API to Analyze,
Influence and Engage the consumers who matter most for your brand.

  • Analyze

    Get deep aggregate insights into Instagram and Twitter audiences, plus the consumers who engage with your social campaigns

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  • Influence

    Find and rank the people, brands and media that most influence
    your target audience on Instagram, Twitter and more

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  • Engage

    Use our demographics and psychographics to help tailor content for your social media marketing and influencer campaigns

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Get a 30+ page analysis of any Instagram or Twitter account audience


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Top brands and agencies rely on our demographics

Delivered by dashboard and API, our demographics have given actionable insight to marketing professionals and social media analysts with more than 10,000 consumer and media brands.

  • "Demographics Pro has helped me deliver actionable audience and market insights on a diverse range of projects for Fortune 500 customers - I continue to be impressed by the depth of analysis it provides at a variety of levels; for research and audience targeting, to influencer identification and analysis, to understanding audience impact."

    Chris Lightner, Senior Vice President at W2O Group
  • "As somebody who spends a great deal of time looking at marketing analytics, I am a big fan of Demographics Pro. Many marketers are great at telling stories to their customers, but often not as good at the 'science'. Demographics Pro helps marketers put some science behind their stories, in order to build better relationships with their customers."

    Jeremy Waite, Head of Digital Strategy, EMEA @Salesforce Marketing Cloud
  • "Demographics Pro unlocks rich audience and market insights that have previously not been available at scale. Whether implementing for audience mapping, influencer identification or custom research, we're impressed by its ability to inform all phases of brand storytelling - from strategy/planning to creative concepting and measuring impact."

    Logan Cullen, Vice President, Measurement & Insights at Edelman

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